"RED for Future" Conference Design

Will / RED for Future

RED Future Brand Conference Design

小红书Will未来品牌大会活动视觉设计

TIME：2020.07

01 Background | 项目背景

Nowadays, there are various Chinese brands have emerged as major players in business market, they are well known by public, creating lots of unique and successful brand culture. Xiaohongshu as an indispensable consumer decision platform has always play a critical role of younger generation’s everyday life.

Finally in July of 2020, A future brand conference was being held in W Shanghai-The Bund, we invited many of young brands, creators and media representatives to build hype for our commercial influence. The conference discussed industry trends and shared valuable experiences with our business partners, we hope to create active and diversified future business environment for our brilliant brands.

当下，越来越多中国设计制造的品牌在商业环境中崭露头角，他们被大众所看见，创造了许多属于这个时代的品牌文化，而小红书作为年轻一代消费者不可或缺的决策平台，扮演着至关重要的角色。

2020年7月小红书在上海外滩W酒店举办了一场有行业影响力的品牌大会，邀请业内众多年轻的商业品牌、创作者和媒体，意在为小红书独特的商业影响力造势，我们与合作伙伴探讨行业趋势分享经验，共创年轻、积极、多元的未来商业环境。

02 Inspiration & Logotype Design｜灵感与标识设计

Will as a word demonstrate the imagination and expectation of future. For the design part, we begin with the shape of ‘Will’ itself, applying RED feature function-RED TAG as design elements. The circle represent starting point of today, and circle transform to line segments imply tomorrow, all the elements combine together expressing the future.

Will一词充满对未来的想象和期待，我们从Will本身的字形出发进行设计和延展，在表达大会意义的同时确保Will的可识别性。标识的设计使用RED TAG的圆代表今日的起点，从圆拉伸成线段引喻明天，多个圆和线段的组合定义朝气的未来。配色上使用全色域的多彩渐变代表年轻多元和拥抱未来的大会精神，也体现小红书对时下品牌的感召力、凝聚力和影响力。

03 Motion Graphic｜动效设计

The video of the conference tried various visual methods to reflect conference spirit. It can be divided into four parts: the 3D part of logo, the line shape of logo, the changing process of Will, and different dynamic styles of logo.

大会视频尝试多种视觉动态方式，以体现年轻多元和拥抱未来的大会精神。

视频分为四个部分：logo的渐变3D形态，logo的线性形态，从圆形到logo的演变过程，以及logo的多种视觉风格形态。